Top of the World
St. Moritz is one of the most famous holiday destinations in the world. It name is protected as a quality brand which stands globally for style, sport and class.
There are some places in the world which are simply different from all the others. Merely the mention of their names awaken longing and conjure up vivid images. One may like them, or then again not – but they leave no one indifferent. St. Moritz is just such a place. A genuine holiday classic. For it was here at 1,856 metres above sea level, amidst the magical lake region of the Upper Engadine, that winter holidays were invented and the Olympic Winter Games were held on two occasions. Switzerland’s first electric light, its first ski school and its first electrically-powered trams also figure among the many pioneering deeds in the long list of St. Moritz accomplishments. But lest it be overlooked – the origins of the importance of St. Moritz lie in the healing quality of its mineral springs, known for nigh on 3,000 years.
Alpine life-style at its best
Today St. Moritz is the worldwide number one among mountain-holiday destinations. A guarantee for leisure and sporting activities in a class of their own, cultural highlights, exclusive shops and events of world standing. Furthermore, guests can choose from a range of renowned top hotels and outstanding restaurants. The atmosphere is cosmopolitan and the famed St. Moritz sun, which shines on average on 322 days of the year, legendary.
Protected as a brand
The St. Moritz sun and lettering trademark have served for more than 80 years to identify the world’s most famous winter-holiday destination. In 1930 they replaced the symbol of the snow bunny used at the time and today form the oldest tourism logo still in use. The sun in four variations came under legal protection as early as 1937, the lettering in 1986 as the first place name in the world to be registered as such.